Patrick Duffy
Patrick co-founded Customore in 2001. An experienced online advertising executive specializing in targeting, optimization, and new technology, Duffy focuses on corporate strategy, driving Customore’s growth, and ensuring customer satisfaction.
Sales & Marketing Leadership
Patrick brings an extensive background in sales, marketing, and business development to Customore, helping shape the company’s strategic direction and contributing to its thought leadership. His experience working with complex organizations gives him a practical understanding of how to develop meaningful client relationships and translate business objectives into effective marketing strategies.
Patrick works directly with several Customore clients, with a particular focus on higher education and healthcare organizations. He partners with clients to understand their unique audiences, identify opportunities for growth, and develop strategies that connect their business objectives with the evolving digital landscape.
Prior to joining Customore, Patrick served as Director of Global Business Development at Baxter Healthcare, where he gained extensive experience working within a global healthcare organization and developing business relationships across markets.
Patrick earned his MBA from The University of North Carolina at Chapel Hill as a Consortium for Graduate Study in Management fellow. He also holds a Bachelor of Science in Business from The University of Delaware.
Patrick is an enrolled member of the Tuscarora Indian Nation.