Search Engine Marketing

Search marketing can go by many three letter acronyms: SEM, PPC, CPC, CPM. No matter the term, the goal is still the same, get new customers and drive brand awareness. We have developed and enhanced our paid search methodology over the past nineteen years and apply digital best practices to online campaigns.
Real-time data allows campaigns to be adjusted quickly based on performance. Without an agency who understands how to interpret results, a lot of time and money can be spent on inefficient PPC. We work with clients to identify the key metrics most important to their business and provide frequent updates to allow for ongoing campaign optimization.

Our PPC campaigns include many components to make sure we are reaching a targeted customer: