Geofencing – Reach Audiences Where They Are
Geofencing allows us to reach people while they are physically at a specific location or event. Using location-based technology, we create a virtual boundary around a designated area and serve digital ads to devices within that “fence.”
Once someone enters the designated location, we can deliver relevant messaging directly to their mobile device. When available, device identification also allows us to continue engaging that audience with remarketing for up to 30 days after they leave the location.
Geofencing is an effective strategy for reaching audiences in real time at conferences, trade shows, sporting events, admission fairs, and other high-value locations.
Geoframing – Reach Audiences Based on Where They’ve Been
Geoframing allows us to reach people based on their past physical presence at a specific location or event. By using historical mobile device data, we can identify devices that were present at a designated location, in some cases reaching back as far as six months.
Once an audience is identified, we can use location data to connect those devices to their associated home environments and extend the campaign through IP targeting. This allows us to reach audiences across multiple connected devices, including smartphones, laptops, tablets, and other devices within the household.
Geoframing is particularly valuable for organizations looking to reach people who have previously attended specific events, visited competitor locations, or demonstrated an interest in a particular category.
IP Targeting – The Direct Mail of the Digital World
IP targeting connects a physical household address to its corresponding IP address, allowing us to deliver digital advertising across connected devices within that household.
This approach provides an opportunity to reach a specific household with targeted display and video advertising while extending the impact of traditional marketing efforts. When combined with direct mail, IP targeting creates a coordinated experience across both physical and digital channels.
By connecting offline audiences with digital advertising, IP targeting helps reinforce your message and keep your brand in front of the right households.
New Movers – Reach Customers During a Critical Decision-Making Window
Moving represents a significant period of change and purchasing activity. With hundreds of thousands of households moving each week in the United States, new movers represent an audience actively making decisions about products and services for their new home.
Our New Movers strategy identifies consumers who are preparing to move or have recently moved and reaches them with digital banner and video advertising during this critical decision-making window. Ads can be delivered across laptops, smartphones, tablets, and other connected devices, helping businesses reach consumers when they are actively researching and making purchase decisions.
The goal is to introduce your brand at the right time, build awareness with new households, and create opportunities to establish long-term customer relationships.